The method of communication you choose matters most when it comes to sending urgent alerts. It’s all about immediacy today. That’s why you see more and more businesses and organizations using mass text messaging instead of email. It is quick and fast. That’s why mass texting is better than email for urgent notifications.
Instant Delivery
Text messaging works better than email for urgent alerts because it is faster. Text messages are delivered instantly, in most cases within seconds. After you hit send, your message is in your recipient’s inbox in an instant. On the other hand, email is slower to get to people. If there are a lot of emails being sent, emails can get placed in spam folders or load slowly.
However, text messages are usually opened almost immediately. Ninety-eight percent of text messages are read within minutes. That’s why text messaging is the right tool for urgent alerts, such as a fire drill, a weather warning, or a time-sensitive offer. Text messages are delivered quickly, unlike emails that may be ignored for hours or even days.
Higher Open Rates
One of the best open rates of all time happens to be text messages. Promotional emails have very low open rates, especially when you send a lot of them.
The average email open rate is somewhere between 20 and 30%. But text messages have an open rate of over 98%. And that’s quite a difference. As you need to convey an urgent message to someone, you don’t want that message to be ignored or buried in an inbox. Your alert is seen because of text messages. Your message has a much higher chance of being noticed right away because people tend to check their phones more often than their email inboxes.
No Need for Internet Access
One of the advantages of text messaging over email is that it doesn’t need an internet connection. A text doesn’t require you to be connected to Wi-Fi or mobile data. This is important in an emergency or urgent situation. If you’re on the go or in an area with poor Wi-Fi coverage, people might not have access to their emails. With text messaging, however, as long as someone’s phone is working, they’ll get the message.
However, email is dependent on the availability of the Internet and may not send emails until the person connects to an available network. In time-sensitive situations, this delay can make a big difference. You need something that works without an extra step for urgent alerts. That’s exactly what a mass texting service does.
Less Likely to Be Missed
Text messages stand out. People have their phones within arm’s reach and will probably notice a text notification right away. Unlike email, you can be buried under other messages, especially if the person receives a lot of promotional emails or newsletters.
With email notifications turned on, there’s still a chance that an important alert gets missed in the shuffle. But text messages are hard to ignore. Usually, they are on the phone’s home screen, and people are more likely to open them right away. Text alerts are noticed and acted upon faster than email alerts, whether they’re at work, at home, or on the go.
Short and Direct
Another reason text messaging beats email for urgent alerts is the format. Text messages are short and to the point. They don’t need a long subject line or multiple paragraphs. This brevity allows people to understand the message quickly. In urgent situations, you don’t have time to read a long email or try to figure out what action to take.
By nature, email can be more detailed and lengthier. This can be useful for some types of communication, but it’s not the best when a quick response is required. When people are in a hurry to respond or take action, they don’t want to sift through a long email. Text messages are immediate, and there is no fluff in the message.
Increased Engagement
People engage more with text messages than with emails, and text messages are responded to more quickly than emails. A text message is much more likely to get a response when you need to prompt immediate action, like confirming attendance, responding to an alert, or clicking a link. Some people may not reply to email responses as quickly or may forget to reply at all. With text messages, however, the urgency of the message is often obvious, and people react more quickly. That extra speed can be invaluable in emergencies or time-sensitive situations.
Conclusion
Text messaging is just better than email when you need to send an urgent alert. With high open rates, superb reliability, and speed, text messages make it all very easy. Text messaging is a great way to send out emergency alerts, reminders, or important updates because you know your message will get to your audience without delay.
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